Category: Data Education & Training

AI Career Options for Early-Career Professionals and New Graduates

Artificial Intelligence is shaping nearly every industry, but breaking into AI right out of college can feel overwhelming. The good news is that you don’t need a PhD or years of experience to start a successful AI-related career. Many AI roles are designed specifically for early-career talent, blending technical skills with problem-solving, communication, and business understanding.

This article outlines excellent AI career options for people just entering the workforce, explaining what each role involves, why it’s a strong choice, and how to prepare with the right skills, tools, and learning resources.


1. AI / Machine Learning Engineer (Junior)

What It Is & What It Involves

Machine Learning Engineers build, train, test, and deploy machine learning models. Junior roles typically focus on:

  • Implementing existing models
  • Cleaning and preparing data
  • Running experiments
  • Supporting senior engineers

Why It’s a Good Option

  • High demand and strong salary growth
  • Clear career progression
  • Central role in AI development

Skills & Preparation Needed

Technical Skills

  • Python
  • SQL
  • Basic statistics & linear algebra
  • Machine learning fundamentals
  • Libraries: scikit-learn, TensorFlow, PyTorch

Where to Learn

  • Coursera (Andrew Ng ML specialization)
  • Fast.ai
  • Kaggle projects
  • University CS or data science coursework

Difficulty Level: ⭐⭐⭐⭐ (Moderate–High)


2. Data Analyst (AI-Enabled)

What It Is & What It Involves

Data Analysts use AI tools to analyze data, generate insights, and support decision-making. Tasks often include:

  • Data cleaning and visualization
  • Dashboard creation
  • Using AI tools to speed up analysis
  • Communicating insights to stakeholders

Why It’s a Good Option

  • Very accessible for new graduates
  • Excellent entry point into AI
  • Builds strong business and technical foundations

Skills & Preparation Needed

Technical Skills

  • SQL
  • Excel
  • Python (optional but helpful)
  • Power BI / Tableau
  • AI tools (ChatGPT, Copilot, AutoML)

Where to Learn

  • Microsoft Learn
  • Google Data Analytics Certificate
  • Kaggle datasets
  • Internships and entry-level analyst roles

Difficulty Level: ⭐⭐ (Low–Moderate)


3. Prompt Engineer / AI Specialist (Entry Level)

What It Is & What It Involves

Prompt Engineers design, test, and optimize instructions for AI systems to get reliable and accurate outputs. Entry-level roles focus on:

  • Writing prompts
  • Testing AI behavior
  • Improving outputs for business use cases
  • Supporting AI adoption across teams

Why It’s a Good Option

  • Low technical barrier
  • High demand across industries
  • Great for strong communicators and problem-solvers

Skills & Preparation Needed

Key Skills

  • Clear writing and communication
  • Understanding how LLMs work
  • Logical thinking
  • Domain knowledge (marketing, analytics, HR, etc.)

Where to Learn

  • OpenAI documentation
  • Prompt engineering guides
  • Hands-on practice with ChatGPT, Claude, Gemini
  • Real-world experimentation

Difficulty Level: ⭐⭐ (Low–Moderate)


4. AI Product Analyst / Associate Product Manager

What It Is & What It Involves

This role sits between business, engineering, and AI teams. Responsibilities include:

  • Defining AI features
  • Translating business needs into AI solutions
  • Analyzing product performance
  • Working with data and AI engineers

Why It’s a Good Option

  • Strong career growth
  • Less coding than engineering roles
  • Excellent mix of strategy and technology

Skills & Preparation Needed

Key Skills

  • Basic AI/ML concepts
  • Data analysis
  • Product thinking
  • Communication and stakeholder management

Where to Learn

  • Product management bootcamps
  • AI fundamentals courses
  • Internships or associate PM roles
  • Case studies and product simulations

Difficulty Level: ⭐⭐⭐ (Moderate)


5. AI Research Assistant / Junior Data Scientist

What It Is & What It Involves

These roles support AI research and experimentation, often in academic, healthcare, or enterprise environments. Tasks include:

  • Running experiments
  • Analyzing model performance
  • Data exploration
  • Writing reports and documentation

Why It’s a Good Option

  • Strong foundation for advanced AI careers
  • Exposure to real-world research
  • Great for analytical thinkers

Skills & Preparation Needed

Technical Skills

  • Python or R
  • Statistics and probability
  • Data visualization
  • ML basics

Where to Learn

  • University coursework
  • Research internships
  • Kaggle competitions
  • Online ML/statistics courses

Difficulty Level: ⭐⭐⭐⭐ (Moderate–High)


6. AI Operations (AIOps) / ML Operations (MLOps) Associate

What It Is & What It Involves

AIOps/MLOps professionals help deploy, monitor, and maintain AI systems. Entry-level work includes:

  • Model monitoring
  • Data pipeline support
  • Automation
  • Documentation

Why It’s a Good Option

  • Growing demand as AI systems scale
  • Strong alignment with data engineering
  • Less math-heavy than research roles

Skills & Preparation Needed

Technical Skills

  • Python
  • SQL
  • Cloud basics (Azure, AWS, GCP)
  • CI/CD concepts
  • ML lifecycle understanding

Where to Learn

  • Cloud provider learning paths
  • MLOps tutorials
  • GitHub projects
  • Entry-level data engineering roles

Difficulty Level: ⭐⭐⭐ (Moderate)


7. AI Consultant / AI Business Analyst (Entry Level)

What It Is & What It Involves

AI consultants help organizations understand and implement AI solutions. Entry-level roles focus on:

  • Use-case analysis
  • AI tool evaluation
  • Process improvement
  • Client communication

Why It’s a Good Option

  • Exposure to multiple industries
  • Strong soft-skill development
  • Fast career progression

Skills & Preparation Needed

Key Skills

  • Business analysis
  • AI fundamentals
  • Presentation and communication
  • Problem-solving

Where to Learn

  • Business analytics programs
  • AI fundamentals courses
  • Consulting internships
  • Case study practice

Difficulty Level: ⭐⭐⭐ (Moderate)


8. AI Content & Automation Specialist

What It Is & What It Involves

This role focuses on using AI to automate content, workflows, and internal processes. Tasks include:

  • Building automations
  • Creating AI-generated content
  • Managing tools like Zapier, Notion AI, Copilot

Why It’s a Good Option

  • Very accessible for non-technical graduates
  • High demand in marketing and operations
  • Rapid skill acquisition

Skills & Preparation Needed

Key Skills

  • Workflow automation
  • AI tools usage
  • Creativity and organization
  • Basic scripting (optional)

Where to Learn

  • Zapier and Make tutorials
  • Hands-on projects
  • YouTube and online courses
  • Real business use cases

Difficulty Level: ⭐⭐ (Low–Moderate)


How New Graduates Should Prepare for AI Careers

1. Build Foundations

  • Python or SQL
  • Data literacy
  • AI concepts (not just tools)

2. Practice with Real Projects

  • Personal projects
  • Internships
  • Freelance or volunteer work
  • Kaggle or GitHub portfolios

3. Learn AI Tools Early

  • ChatGPT, Copilot, Gemini
  • AutoML platforms
  • Visualization and automation tools

4. Focus on Communication

AI careers, and careers in general, reward those who can explain complex ideas simply.


Final Thoughts

AI careers are no longer limited to researchers or elite engineers. For early-career professionals, the best path is often a hybrid role that combines AI tools, data, and business understanding. Starting in these roles builds confidence, experience, and optionality—allowing you to grow into more specialized AI positions over time.
And the advice that many professionals give for gaining knowledge and breaking into the space is to “get your hands dirty”.

Good luck on your data journey!

The 20 Best AI Tools to Learn for 2026

Artificial intelligence is no longer a niche skill reserved for researchers and engineers—it has become a core capability across nearly every industry. From data analytics and software development to marketing, design, and everyday productivity, AI tools are reshaping how work gets done. As we move into 2026, the pace of innovation continues to accelerate, making it essential to understand not just what AI can do, but which tools are worth learning and why.

This article highlights 20 of the most important AI tools to learn for 2026, spanning general-purpose AI assistants, developer frameworks, creative platforms, automation tools, and autonomous agents. For each tool, you’ll find a clear description, common use cases, reasons it matters, cost considerations, learning paths, and an estimated difficulty level—helping you decide where to invest your time and energy in the rapidly evolving AI landscape. However, even if you don’t learn any of these tools, you should spend the time to learn one or more other AI tool(s) this year.


1. ChatGPT (OpenAI)

Description: A versatile large language model (LLM) that can write, research, code, summarize, and more. Often used for general assistance, content creation, dialogue systems, and prototypes.
Why It Matters: It’s the Swiss Army knife of AI — foundational in productivity, automation, and AI literacy.
Cost: Free tier; Plus/Pro tiers ~$20+/month with faster models and priority access.
How to Learn: Start by using the official tutorials, prompt engineering guides, and building integrations via the OpenAI API.
Difficulty: Beginner


2. Google Gemini / Gemini 3

Description: A multimodal AI from Google that handles text, image, and audio queries, and integrates deeply with Google Workspace. Latest versions push stronger reasoning and creative capabilities. Android Central
Why It Matters: Multimodal capabilities are becoming standard; integration across tools makes it essential for workflows.
Cost: Free tier with paid Pro/Ultra levels for advanced models.
How to Learn: Use Google AI Studio, experiment with prompts, and explore the API.
Difficulty: Beginner–Intermediate


3. Claude (Anthropic)

Description: A conversational AI with long-context handling and enhanced safety features. Excellent for deep reasoning, document analysis, and coding. DataNorth AI
Why It Matters: It’s optimized for enterprise and technical tasks where accuracy over verbosity is critical.
Cost: Free and subscription tiers (varies by use case).
How to Learn: Tutorials via Anthropic’s docs, hands-on in Claude UI/API, real projects like contract analysis.
Difficulty: Intermediate


4. Microsoft Copilot (365 + Dev)

Description: AI assistant built into Microsoft 365 apps and developer tools, helping automate reports, summaries, and code generation.
Why It Matters: It brings AI directly into everyday productivity tools at enterprise scale.
Cost: Included with M365 and GitHub subscriptions; Copilot versions vary by plan.
How to Learn: Microsoft Learn modules and real workflows inside Office apps.
Difficulty: Beginner


5. Adobe Firefly

Description: A generative AI suite focused on creative tasks, from text-to-image/video to editing workflows across Adobe products. Wikipedia
Why It Matters: Creative AI is now essential for design and branding work at scale.
Cost: Included in Adobe Creative Cloud subscriptions (varies).
How to Learn: Adobe tutorials + hands-on in Firefly Web and apps.
Difficulty: Beginner–Intermediate


6. TensorFlow

Description: Open-source deep learning framework from Google used to build and deploy neural networks. Wikipedia
Why It Matters: Core tool for anyone building machine learning models and production systems.
Cost: Free/open source.
How to Learn: TensorFlow courses, hands-on projects, and official tutorials.
Difficulty: Intermediate


7. PyTorch

Description: Another dominant open-source deep learning framework, favored for research and flexibility.
Why It Matters: Central for prototyping new models and customizing architectures.
Cost: Free.
How to Learn: Official tutorials, MOOCs, and community notebooks (e.g., Fast.ai).
Difficulty: Intermediate


8. Hugging Face Transformers

Description: A library of pre-trained models for language and multimodal tasks.
Why It Matters: Makes state-of-the-art models accessible with minimal coding.
Cost: Free; paid tiers for hosted inference.
How to Learn: Hugging Face courses, hands-on fine-tuning tasks.
Difficulty: Intermediate


9. LangChain

Description: Framework to build chain-based, context-aware LLM applications and agents.
Why It Matters: Foundation for building smart workflows and agent applications.
Cost: Free (open-source).
How to Learn: LangChain docs and project tutorials.
Difficulty: Intermediate–Advanced


10. Google Antigravity IDE

Description: AI-first coding environment where AI agents assist development workflows. Wikipedia
Why It Matters: Represents the next step in how developers interact with code — AI as partner.
Cost: Free preview; may move to paid models.
How to Learn: Experiment with projects, follow Google documentation.
Difficulty: Intermediate


11. Perplexity AI

Description: AI research assistant combining conversational AI with real-time web citations.
Why It Matters: Trusted research tool that avoids hallucinations by providing sources. The Case HQ
Cost: Free; Pro versions exist.
How to Learn: Use for query tasks, explore research workflows.
Difficulty: Beginner


12. Notion AI

Description: AI features embedded inside the Notion workspace for notes, automation, and content.
Why It Matters: Enhances organization and productivity in individual and team contexts.
Cost: Notion plans with AI add-ons.
How to Learn: In-app experimentation and productivity courses.
Difficulty: Beginner


13. Runway ML

Description: AI video and image creation/editing platform.
Why It Matters: Brings generative visuals to creators without deep technical skills.
Cost: Free tier with paid access to advanced models.
How to Learn: Runway tutorials and creative projects.
Difficulty: Beginner–Intermediate


14. Synthesia

Description: AI video generation with realistic avatars and multi-language support.
Why It Matters: Revolutionizes training and marketing video creation with low cost. The Case HQ
Cost: Subscription.
How to Learn: Platform tutorials, storytelling use cases.
Difficulty: Beginner


15. Otter.ai

Description: AI meeting transcription, summarization, and collaborative notes.
Why It Matters: Boosts productivity and meeting intelligence in remote/hybrid work. The Case HQ
Cost: Free + Pro tiers.
How to Learn: Use in real meetings; explore integrations.
Difficulty: Beginner


16. ElevenLabs

Description: High-quality voice synthesis and cloning for narration and media.
Why It Matters: Audio content creation is growing — podcasts, games, accessibility, and voice UX require this skill. TechRadar
Cost: Free + paid credits.
How to Learn: Experiment with voice models and APIs.
Difficulty: Beginner


17. Zapier / Make (Automation)

Description: Tools to connect apps and automate workflows with AI triggers.
Why It Matters: Saves time by automating repetitive tasks without code.
Cost: Free + paid plans.
How to Learn: Zapier/Make learning paths and real automation projects.
Difficulty: Beginner


18. MLflow

Description: Open-source ML lifecycle tool for tracking experiments and deploying models. Whizzbridge
Why It Matters: Essential for managing AI workflows in real projects.
Cost: Free.
How to Learn: Hands-on with ML projects and tutorials.
Difficulty: Intermediate


19. NotebookLM

Description: Research assistant for long-form documents and knowledge work.
Why It Matters: Ideal for digesting research papers, books, and technical documents. Reddit
Cost: Varies.
How to Learn: Use cases in academic and professional workflows.
Difficulty: Beginner


20. Manus (Autonomous Agent)

Description: A next-gen autonomous AI agent designed to reason, plan, and execute complex tasks independently. Wikipedia
Why It Matters: Represents the frontier of agentic AI — where models act with autonomy rather than just respond.
Cost: Web-based plans.
How to Learn: Experiment with agent workflows and task design.
Difficulty: Advanced


🧠 How to Get Started With Learning

1. Foundational Concepts:
Begin with basics: prompt engineering, AI ethics, and data fundamentals.

2. Hands-On Practice:
Explore tool documentation, build mini projects, and integrate APIs.

3. Structured Courses:
Platforms like Coursera, Udemy, and official provider academies offer guided paths.

4. Community & Projects:
Join GitHub projects, forums, and Discord groups focused on AI toolchains.


📊 Difficulty Levels (General)

LevelWhat It Means
BeginnerNo coding needed; great for general productivity/creators
IntermediateSome programming or technical concepts required
AdvancedDeep technical skills — frameworks, models, agents

Summary:
2026 will see AI tools become even more integrated into creativity, productivity, research, and automated workflows. Mastery over a mix of general-purpose assistants, developer frameworks, automation platforms, and creative AI gives you both breadth and depth in the evolving AI landscape. It’s going to be another exciting year.
Good luck on your data journey in 2026!

AI in Retail and eCommerce: Personalization at Scale Meets Operational Intelligence

“AI in …” series

Retail and eCommerce sit at the intersection of massive data volume, thin margins, and constantly shifting customer expectations. From predicting what customers want to buy next to optimizing global supply chains, AI has become a core capability—not a nice-to-have—for modern retailers.

What makes retail especially interesting is that AI touches both the customer-facing experience and the operational backbone of the business, often at the same time.


How AI Is Being Used in Retail and eCommerce Today

AI adoption in retail spans the full value chain:

Personalized Recommendations & Search

  • Amazon uses machine learning models to power its recommendation engine, driving a significant portion of total sales through “customers also bought” and personalized homepages.
  • Netflix-style personalization, but for shopping: retailers tailor product listings, pricing, and promotions in real time.

Demand Forecasting & Inventory Optimization

  • Walmart applies AI to forecast demand at the store and SKU level, accounting for seasonality, local events, and weather.
  • Target uses AI-driven forecasting to reduce stockouts and overstocks, improving both customer satisfaction and margins.

Dynamic Pricing & Promotions

  • Retailers use AI to adjust prices based on demand, competitor pricing, inventory levels, and customer behavior.
  • Amazon is the most visible example, adjusting prices frequently using algorithmic pricing models.

Customer Service & Virtual Assistants

  • Shopify merchants use AI-powered chatbots for order tracking, returns, and product questions.
  • H&M and Sephora deploy conversational AI for styling advice and customer support.

Fraud Detection & Payments

  • AI models detect fraudulent transactions in real time, especially important for eCommerce and buy-now-pay-later (BNPL) models.

Computer Vision in Physical Retail

  • Amazon Go stores use computer vision, sensors, and deep learning to enable cashierless checkout.
  • Zara (Inditex) uses computer vision to analyze in-store traffic patterns and product engagement.

Tools, Technologies, and Forms of AI in Use

Retailers typically rely on a mix of foundational and specialized AI technologies:

  • Machine Learning & Deep Learning
    Used for forecasting, recommendations, pricing, and fraud detection.
  • Natural Language Processing (NLP)
    Powers chatbots, sentiment analysis of reviews, and voice-based shopping.
  • Computer Vision
    Enables cashierless checkout, shelf monitoring, loss prevention, and in-store analytics.
  • Generative AI & Large Language Models (LLMs)
    Used for product description generation, marketing copy, personalized emails, and internal copilots.
  • Retail AI Platforms
    • Salesforce Einstein for personalization and customer insights
    • Adobe Sensei for content, commerce, and marketing optimization
    • Shopify Magic for product descriptions, FAQs, and merchant assistance
    • AWS, Azure, and Google Cloud AI for scalable ML infrastructure

Benefits Retailers Are Realizing

Retailers that have successfully adopted AI report measurable benefits:

  • Higher Conversion Rates through personalization
  • Improved Inventory Turns and reduced waste
  • Lower Customer Service Costs via automation
  • Faster Time to Market for campaigns and promotions
  • Better Customer Loyalty through more relevant, consistent experiences

In many cases, AI directly links customer experience improvements to revenue growth.


Pitfalls and Challenges

Despite widespread adoption, AI in retail is not without risk:

Bias and Fairness Issues

  • Recommendation and pricing algorithms can unintentionally disadvantage certain customer groups or reinforce biased purchasing patterns.

Data Quality and Fragmentation

  • Poor product data, inconsistent customer profiles, or siloed systems limit AI effectiveness.

Over-Automation

  • Some retailers have over-relied on AI-driven customer service, frustrating customers when human support is hard to reach.

Cost vs. ROI Concerns

  • Advanced AI systems (especially computer vision) can be expensive to deploy and maintain, making ROI unclear for smaller retailers.

Failed or Stalled Pilots

  • AI initiatives sometimes fail because they focus on experimentation rather than operational integration.

Where AI Is Headed in Retail and eCommerce

Several trends are shaping the next phase of AI in retail:

  • Hyper-Personalization
    Experiences tailored not just to the customer, but to the moment—context, intent, and channel.
  • Generative AI at Scale
    Automated creation of product content, marketing campaigns, and even storefront layouts.
  • AI-Driven Merchandising
    Algorithms suggesting what products to carry, where to place them, and how to price them.
  • Blended Physical + Digital Intelligence
    More retailers combining in-store computer vision with online behavioral data.
  • AI as a Copilot for Merchants and Marketers
    Helping teams plan assortments, campaigns, and promotions faster and with more confidence.

How Retailers Can Gain an Advantage

To compete effectively in this fast-moving environment, retailers should:

  1. Focus on Data Foundations First
    Clean product data, unified customer profiles, and reliable inventory systems are essential.
  2. Start with Customer-Critical Use Cases
    Personalization, availability, and service quality usually deliver the fastest ROI.
  3. Balance Automation with Human Oversight
    AI should augment merchandisers, marketers, and store associates—not replace them outright.
  4. Invest in Responsible AI Practices
    Transparency, fairness, and explainability build trust with customers and regulators.
  5. Upskill Retail Teams
    Merchants and marketers who understand AI can use it more creatively and effectively.

Final Thoughts

AI is rapidly becoming the invisible engine behind modern retail and eCommerce. The winners won’t necessarily be the companies with the most advanced algorithms—but those that combine strong data foundations, thoughtful AI governance, and a relentless focus on customer experience.

In retail, AI isn’t just about selling more—it’s about selling smarter, at scale.

Best Data Certifications for 2026

A Quick Guide through some of the top data certifications for 2026

As data platforms continue to converge analytics, engineering, and AI, certifications in 2026 are less about isolated tools and more about end-to-end data value delivery. The certifications below stand out because they align with real-world enterprise needs, cloud adoption, and modern data architectures.

Each certification includes:

  • What it is
  • Why it’s important in 2026
  • How to achieve it
  • Difficulty level

1. DP-600: Microsoft Fabric Analytics Engineer Associate

What it is

DP-600 validates skills in designing, building, and deploying analytics solutions using Microsoft Fabric, including lakehouses, data warehouses, semantic models, and Power BI.

Why it’s important

Microsoft Fabric represents Microsoft’s unified analytics vision, merging data engineering, BI, and governance into a single SaaS platform. DP-600 is quickly becoming one of the most relevant certifications for analytics professionals working in Microsoft ecosystems.

It’s especially valuable because it:

  • Bridges data engineering and analytics
  • Emphasizes business-ready semantic models
  • Aligns directly with enterprise Power BI adoption

How to achieve it

Difficulty level

⭐⭐⭐☆☆ (Intermediate)
Best for analysts or engineers with Power BI or SQL experience.


2. Microsoft Certified: Data Analyst Associate (PL-300)

What it is

A Power BI–focused certification covering data modeling, DAX, visualization, and analytics delivery.

Why it’s important

Power BI remains one of the most widely used BI tools globally. PL-300 proves you can convert data into clear, decision-ready insights.

PL-300 pairs exceptionally well with DP-600 for professionals moving from reporting to full analytics engineering.

How to achieve it

  • Learn Power BI Desktop, DAX, and data modeling
  • Complete hands-on labs
  • Pass the PL-300 exam

Difficulty level

⭐⭐☆☆☆
Beginner to intermediate.


3. Google Data Analytics Professional Certificate

What it is

An entry-level certification covering analytics fundamentals: spreadsheets, SQL, data cleaning, and visualization.

Why it’s important

Ideal for newcomers, this certificate demonstrates foundational data literacy and structured analytical thinking.

How to achieve it

  • Complete the Coursera program
  • Finish hands-on case studies and a capstone

Difficulty level

⭐☆☆☆☆
Beginner-friendly.


4. IBM Data Analyst / IBM Data Science Professional Certificates

What they are

Two progressive certifications:

  • Data Analyst focuses on analytics and visualization
  • Data Science adds Python, ML basics, and modeling

Why they’re important

IBM’s certifications are respected for their hands-on, project-based approach, making them practical for job readiness.

How to achieve them

  • Complete Coursera coursework
  • Submit projects and capstones

Difficulty level

  • Data Analyst: ⭐☆☆☆☆
  • Data Science: ⭐⭐☆☆☆

5. Google Professional Data Engineer

What it is

A certification for building scalable, reliable data pipelines on Google Cloud.

Why it’s important

Frequently ranked among the most valuable data engineering certifications, it focuses on real-world system design rather than memorization.

How to achieve it

  • Learn BigQuery, Dataflow, Pub/Sub, and ML pipelines
  • Gain hands-on GCP experience
  • Pass the professional exam

Difficulty level

⭐⭐⭐⭐☆
Advanced.


6. AWS Certified Data Engineer – Associate

What it is

Validates data ingestion, transformation, orchestration, and storage skills on AWS.

Why it’s important

AWS remains dominant in cloud infrastructure. This certification proves you can build production-grade data pipelines using AWS-native services.

How to achieve it

  • Study Glue, Redshift, Kinesis, Lambda, S3
  • Practice SQL and Python
  • Pass the AWS exam

Difficulty level

⭐⭐⭐☆☆
Intermediate.


7. Microsoft Certified: Fabric Data Engineer Associate (DP-700)

What it is

Focused on data engineering workloads in Microsoft Fabric, including Spark, pipelines, and lakehouse architectures.

Why it’s important

DP-700 complements DP-600 by validating engineering depth within Fabric. Together, they form a powerful Microsoft analytics skill set.

How to achieve it

  • Learn Spark, pipelines, and Fabric lakehouses
  • Pass the DP-700 exam

Difficulty level

⭐⭐⭐☆☆
Intermediate.


8. Databricks Certified Data Engineer Associate

What it is

A certification covering Apache Spark, Delta Lake, and lakehouse architecture using Databricks.

Why it’s important

Databricks is central to modern analytics and AI workloads. This certification signals big data and performance expertise.

How to achieve it

  • Practice Spark SQL and Delta Lake
  • Study Databricks workflows
  • Pass the certification exam

Difficulty level

⭐⭐⭐☆☆
Intermediate.


9. Certified Analytics Professional (CAP)

What it is

A vendor-neutral certification emphasizing analytics lifecycle management, problem framing, and decision-making.

Why it’s important

CAP is ideal for analytics leaders and managers, demonstrating credibility beyond tools and platforms.

How to achieve it

  • Meet experience requirements
  • Pass the CAP exam
  • Maintain continuing education

Difficulty level

⭐⭐⭐⭐☆
Advanced.


10. SnowPro Advanced: Data Engineer

What it is

An advanced Snowflake certification focused on performance optimization, streams, tasks, and advanced architecture.

Why it’s important

Snowflake is deeply embedded in enterprise analytics. This cert signals high-value specialization.

How to achieve it

  • Earn SnowPro Core
  • Gain deep Snowflake experience
  • Pass the advanced exam

Difficulty level

⭐⭐⭐⭐☆
Advanced.


Summary Table

CertificationPrimary FocusDifficulty
DP-600 (Fabric Analytics Engineer)Analytics Engineering⭐⭐⭐☆☆
PL-300BI & Reporting⭐⭐☆☆☆
Google Data AnalyticsEntry Analytics⭐☆☆☆☆
IBM Data Analyst / ScientistAnalytics / DS⭐–⭐⭐
Google Pro Data EngineerCloud DE⭐⭐⭐⭐☆
AWS Data Engineer AssociateCloud DE⭐⭐⭐☆☆
DP-700 (Fabric DE)Data Engineering⭐⭐⭐☆☆
Databricks DE AssociateBig Data⭐⭐⭐☆☆
CAPAnalytics Leadership⭐⭐⭐⭐☆
SnowPro Advanced DESnowflake⭐⭐⭐⭐☆

Final Thoughts

For 2026, the standout trend is clear:

  • Unified platforms (like Microsoft Fabric)
  • Analytics engineering over isolated BI
  • Business-ready data models alongside pipelines

Two of the strongest certification combinations today:

  • DP-600 + PL-300 (analytics) or
  • DP-600 + DP-700 (engineering)

Good luck on your data journey in 2026!

Why I am excited about using Microsoft Power BI

Our team at work recently started using the Power BI platform. We are just getting going but I am already loving this tool. Our current enterprise BI platforms are Qlik and OBI (Oracle Business Intelligence), however, Power BI has has gained significant traction in business teams over the last couple years where it used for departmental reporting and analysis.

I see why the business teams love this tool and am excited about bringing it into our portfolio of tools for delivering analytic solutions across the company. These are some of the reasons I like Power BI:

  • First and foremost, we have not yet come across anything that we currently do in Qlik or OBI that we will not be able to do in Power BI. This was very important.

Power BI has a very intuitive and well laid out interface. You can easily switch between the visualizations, the data, and the data model. And within each of those tabs, you easily navigate using the well-placed objects and menu items. I found the interface easy to get accustomed to.

  • You can connect to just about any data source. The list is long. It seems the only source missing is an alien database on Mars. 🙂 I am kidding, but I did not find a native connector for Informix – the most uncommon database that we currently have as a source, but of course, ODBC and JDBC are available for those scenarios. Take a look.

and there are many more!

Some notable connectors are SQL Server Analysis Services, PostgreSQL, Amazon Redshift, Google BigQuery, Snowflake, various Azure data sources, Salesforce, Spark, GitHub, Databricks, and many more.

  • There are many awesome features for handling Excel data. And although we try to avoid Excel data as a source, it’s just not possible at times, and sometimes it makes sense to use those sources. However, the Power Query functionality allows users to perform ETL tasks on any data from any source.
  • Power BI has many built-in visualization options.

And you have the ability to “get more” from the marketplace.

  • Data modeling in Power BI is based on a methodology that our team is very familiar with: Dimensional Modeling, also known as, Star-Schema Modeling. And this is a proven method that works for efficient analytic solutions. In Power BI, it is also easy to create relationships between tables, change data types, and build hierarchies.
  • Within the data models, you can also use a versatile language called DAX (Data Analysis Expressions) to manipulate data, filter data, build measures, and more. I find that what’s possible with DAX brings Power BI into a whole other tier of flexibility compared to other tools. There is a bit of a learning curve for DAX, but you can start by focusing on a few key functions, and then expand your knowledge over time.
  • As you would expect in any modern BI platform, the security features in Power BI provide for object-level and data-level security. We have set up some simple security scenarios so far and it was straightforward. We will be digging more into setting up some more complex security scenarios soon and will report on that experience.
  • Data profiling features are built into Power BI, which may save you some time from having to jump into another query tool to profile your data.
  • Along with some standard analytic features, such as TopN, conditional formatting, and aggregate functions, Power BI also offers AI visuals, R and Python visuals, and advanced algorithms (such as key influencers and outliers) are available. I can foresee us using these features in the future.
  • Integration options with Office 365, SharePoint, and Teams.
  • Power BI is a great platform for one of the most significant trends in analytics – that is, users clamoring for Self-Service Analytics. With the ability to easily secure and share Power BI datasets, and users able to easily connect and use that data with an intuitive, optional code, tool that they may already have exposure to, it will be easier to implement self-service solutions. There are also some cool features for report consumers, such as personalization of visuals and mobile view.
  • A company called P3Adaptive delivered an awesome training for us, but there are tons of free resources available for learning. A good place to start is the Power BI lessons on Microsoft Learn – Power BI. And then, sign up for Dashboard in a Day (DIAD), a free one-day instructor-led training. You can find and register for DIAD classes here: Microsoft Events – DIAD
  • There are reasons why the Power BI platform has been at the top of the “Gartner Magic Quadrant for Business Intelligence and Analytics Platforms” for the last 3 years. It has a lot going for it and the company seems to be aggressive about continuous improvement.

I look forward to the Power BI journey and the ongoing quest to make our data as valuable as possible for our company.

Oracle Business Intelligence Enterprise Edition 11g (OBIEE 11g) Books

There are a few Oracle Business Intelligence Enterprise Edition 11g (OBIEE 11g) books on the market currently.  For quite sometime, not many books have been available for OBIEE, and in particular OBIEE 11g.

Anyway, below are 2 books that I think are worthwhile, and 1 that you might want to look into … the links take you to Amazon, and shows the paperback versions. But you can easily navigate to the Kindle versions from there. 

Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial by Christian Screen, Haroun Khan and Adrian Ward (Jul 19, 2012)

Oracle Business Intelligence 11g Developers Guide by Mark Rittman (Sep 18, 2012)

Implement Oracle Business Intelligence (Volume 1) by Mr. Riaz Ahmed (Mar 30, 2012)

I read pretty much all of the Screen/Khan/Ward book and found it to be good, but experts might find it a bit basic.  I just started reading the Rittman book, got through the first 3 chapters, and so far it has been very good. 

I have not read the Ahmed book because it is not yet available on the Kindle, and that’s my preferred way of buying books due to its convenience. But it might be worthwhile checking it out.

Happy Reading!

Oracle Business Intelligence Foundation Suite 11g Certification Exam

Oracle has released an 11g version of the Oracle Business Intelligence certification Exam.  It is currently still a Beta exam – basically that means the exam is going through a test period – a normal process for new certification exams to help Oracle refine the questions, etc.

Since it is a Beta exam, it contains a lot more questions than a normal exam (120 – 150 questions vs approx 70 questions) but you are given more time to complete the exam (2.5 – 3 hours vs 1.5 hours).

And the cost is less ($50 vs $195 for the normal exam) – this is one reason to consider doing it during the Beta phase if you think you are ready.  The Beta period expires on August 18th, 2012. I think I am gonna to go for it.

You can get more details here – Oracle Business Intelligence Foundation Suite 11g Certification Exam (1Z1-591) details.

Good luck!