This post is a part of the PL-300: Microsoft Power BI Data Analyst Exam Prep Hub; and this topic falls under these sections:
Prepare the data (25–30%)
--> Profile and clean the data
--> Evaluate data, including data statistics and column properties
Note that there are 10 practice questions (with answers and explanations) at the end of each section to help you solidify your knowledge of the material. Also, there are 2 practice tests with 60 questions each available on the hub below the exam topics section.
Before cleaning, transforming, or modeling data, a Power BI Data Analyst must first evaluate the quality and structure of the data. The PL-300 exam tests your ability to profile data, interpret data statistics, and understand column properties to identify issues such as missing values, incorrect data types, outliers, and inconsistent formats.
This topic lives under Profile and clean the data because effective data preparation starts with understanding what the data looks like and how it behaves.
What Does “Evaluate Data” Mean in Power BI?
Evaluating data means using Power BI (specifically Power Query) to:
- Understand data distribution and completeness
- Identify data quality issues
- Verify correct data types and formats
- Decide what cleaning or transformation steps are required
Rather than guessing, Power BI provides built-in profiling tools that summarize data characteristics automatically.
Data Profiling Tools in Power Query
Power BI includes several profiling features that appear in the Power Query Editor, primarily within the View tab.
Key Data Profiling Options
- Column quality
- Column distribution
- Column profile
These tools help you quickly assess whether a column is usable, trustworthy, and correctly defined.
Column Quality
Column quality provides a high-level overview of data completeness and validity.
It visually displays:
- Valid values
- Error values
- Empty (null) values
Why Column Quality Matters
- Quickly highlights missing or broken data
- Helps determine whether rows should be filtered, fixed, or removed
- Useful for early detection of refresh or ingestion issues
📌 Exam insight:
Questions often test whether you can identify which tool reveals missing or invalid values—column quality is the answer.
Column Distribution
Column distribution shows how values are spread across a column.
It provides:
- Frequency of values
- Distinct vs unique counts
- A histogram-style visualization (for numeric fields)
Common Uses
- Spotting unexpected duplicates
- Identifying skewed data
- Detecting outliers
- Validating categorical values
📌 Exam insight:
Column distribution is used to understand value frequency, not just nulls or errors.
Column Profile
Column profile gives the most detailed statistical view of a column.
Depending on the data type, it may include:
- Minimum and maximum values
- Average
- Standard deviation
- Count and distinct count
- Null count
Typical Use Cases
- Verifying numeric ranges (e.g., negative values where none should exist)
- Checking date ranges
- Understanding overall data shape before modeling
📌 Exam insight:
Column profile helps validate statistical characteristics, not formatting or naming.
Understanding Column Properties
Beyond statistics, Power BI also evaluates column properties, which affect how data behaves in the model and visuals.
Key Column Properties to Evaluate
Data Type
Examples:
- Whole number
- Decimal number
- Text
- Date / DateTime
- Boolean
Incorrect data types can:
- Break visuals
- Prevent aggregations
- Cause relationship issues
📌 Exam tip:
Always verify data types before applying transformations or creating measures.
Format
Controls how values appear (e.g., currency, percentage, date format).
- Affects display, not calculation logic
- Often adjusted after validating data type
Default Summarization
Determines how numeric columns aggregate in visuals:
- Sum
- Average
- Count
- Do not summarize
📌 Exam insight:
Default summarization is evaluated when deciding how columns behave in visuals—not during Power Query transformations.
Column Name & Description
- Clear names improve usability
- Descriptions help report consumers understand the data
While not deeply technical, the exam may include best-practice questions around data clarity and usability.
Evaluating Data at the Right Stage
Most evaluation tasks occur in Power Query, before data is loaded into the model.
Why?
- Faster detection of issues
- Prevents poor-quality data from entering the model
- Reduces downstream modeling complexity
📌 Key distinction for the exam:
- Power Query → data evaluation & cleaning
- Model view → relationships & behavior
- Report view → visualization
Common Exam Scenarios
You may encounter questions like:
Scenario 1
You need to quickly identify columns with missing or invalid values.
Correct concept: Column quality
Scenario 2
You want to understand how frequently values appear in a categorical column.
Correct concept: Column distribution
Scenario 3
You need to verify numeric ranges and detect outliers.
Correct concept: Column profile
Scenario 4
A numeric column is being treated as text and cannot be aggregated.
Correct concept: Incorrect data type (column property)
Best Practices to Remember
- Enable profiling tools early in data preparation
- Validate data types before transformations
- Use statistics to guide cleaning decisions
- Don’t rely on visuals alone to detect data quality issues
Key Exam Takeaways
For the PL-300 exam, remember:
- Column quality → valid, error, and null values
- Column distribution → frequency and distinct values
- Column profile → statistical insights
- Column properties affect aggregation, relationships, and visuals
- Data evaluation happens primarily in Power Query
Understanding how to interpret what Power BI is telling you about your data is just as important as knowing how to clean it.
Practice Questions
Go to the Practice Exam Questions for this topic.

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